Graphic & Web Design | Desirai Labrada

Living in NY again has come with several perks. The first; being able to visit Etsy Labs and the wonderful people that work and hang out there. The second; joining the New New York (Etsy) Street Team. It was at our first street team meeting that I had the pleasure of meeting Charlie, Sarah and their adorable son, Chester.

Charlie and Sarah are a husband and wife team that specialize in block printing on apparel, dish towels and note cards. Their style is old English meets American Prep. Charlie is from Brighton, England and Sarah is from Lake Waconia in Minnesota, though They are currently living in New York City.

Their slogan, “Learn British fast. Dress Smart” accurately describes their British Flashcard T line. The husband wife team had originally believed their target audience was parents and babies but later came to realize even teens and tweens were going crazy over their merchandise. Charlie created the British Flashcard T line to teach their half English newborn proper British.

“Our linoleum block prints are from our wedding two years ago. A friend from my mommy group was looking for someone to share a booth at the Brooklyn Renegade Craft Fair. Once we got in, we met up every other week for a few months to share our progress. It was in June 2007 when our vision became clear. It took months of designing, learning screen printing and bouncing ideas off of someone else to create our product line.”

I was recently able to share a kiosk with Sarah at the Brooklyn Indie Market. She was great company and offered excellent advice for craft show/fair beginners like me:

“Find a product line that has a consistent theme. It will identify you as a designer and artists. Don’t put your eggs in one basket. Sell online. Send press releases. Send linesheets to stores. Do craft fairs. Blog. Don’t do it alone. Make your husband help you. Or collaborate with other artists. Split booths at craft fairs. Build street teams. Leave your house and meet people.”

Charlie and Sarah can be found selling their work at craft fairs/shows/markets around the U.S. A list of dates and locations can be found on their website.

To learn some proper British, find out more about Charlie and Sarah, or to purchase one of their lovely items, please visit:

Charlie and Sarah Website
Charlie and Sarah on Etsy