May 2008
17

E.T The Extra Terrestrial

by Desirai in Uncategorized

Last night E.T. was on Nickelodeon. It was already 30 minutes into the movie and about that much time left before AJ’s bedtime. I was supposed to be reading him a few chapters from the Spiderwick Chronicles: A Field Guide before bed, but needless to say he was glued to TV the screen.

“This was my FAVORITE movie when I was little. I watched it a hundred times.” I told him. My comment just made him more interested. I think this upset Jeff since he was waiting for AJ’s bed time to start playing GTA IV again.

We told him we’d DVR the rest of the movie so he could watch it in the morning. This seemed to work well for him. Jeff brought up the movie guide and I was excited to see the movie was playing again the next day.

By the time we woke up today AJ was already watching it. We sat down and watched the ending with him. I can’t believe that after 26 years and watching it so many times as a child the ending STILL makes me cry. I mean, E.T. was my best friend too! I used to have a posable figurine with a thumb grip in the back that allowed you to extend his neck. God, I wonder if I still have that somewhere.

I just searched around ebay for it. I can’t remember where I got it. It might actually be this Free Macaroni and Cheese Toy. I swear if I wasn’t so broke I’d buy this Glow in The Dark Wall Clock right now!

***I’ve included the following youtube clip for those that might enjoy revisiting the ending as much as I have. Keep in mind it’s only the last ten minutes of the movie, so if you haven’t seen the movie yet (Adam) it will spoil the ending.

 

Apr 2008
15

Logo Design and Branding

by Desirai in Uncategorized

Are you new to Etsy and have been considering purchasing a logo? Before you buy one for $10 you might want to ask yourself the following questions.

Do I take my company and work seriously?
Do I want my company to stand out?
Do I want my company to be easily identified?
Do I want my company to be trusted and look professional?

If you’ve answered yes to any of these questions then you might want to carefully consider who you chose as a designer and how much you’re willing to spend on your logo.

Although it’s not impossible to buy a logo for $10-25 it is highly unlikely that any truly skilled designer will charge that little. The reason for this is simply because developing and designing a great logo takes time.

A good designer will do hours of research to find the right images, symbols, etc. to properly represent your company. They’ll ask tons of questions like:

Do you want an iconic, type, or combination mark logo?
What is your mission statement?
What does your company stand for?
What makes your company different?
What industry are you in?
What adjectives describe your company?
What is your target audience?
How do you feel about and perceive your company?
How do you want your company to be perceived by your target audience?

In addition a good designer will know about or do research on the psychology of color.

A logo is something that establishes recognition over time. How will customers be able to recognize or remember your company’s qualities or values if your logo is constantly changing? Quite simply, they can not.

Larger companies pay thousands and thousands of dollars for their logo/branding. Although thousands of dollars may be well out of the budget for the typical “hand made” artist, smaller/home based companies should still make an effort to purchase the best logo/branding they can afford.

I’m including a few logo related links you may want to read before choosing a graphic designer and deciding on your logo budget.

http://top7business.com/?id=1285

http://www.jrlenterprises.com/articles/logo-branding-101.htm

http://www.grantasticdesigns.com/logos1.html

http://www.positivespaceblog.com/archives/logo-design-the-five-type-of-marks/

 

Apr 2008
07

Lets All Get Naked!

by Desirai in Uncategorized

On April 9th, 2008 web designers all over the globe will be disabling the CSS on their websites in an effort to promote web standards and accessibility, proper use of (x)html, semantic markup, a good hierarchy structure. Although I’m anxious and willing to participate I must say I’m a little nervous about getting naked. I do however believe in the cause; web standards is a beautiful thing.

If you happen to see a lot of undesigned websites on Wednesday, you’ll now know why. To participate or to find out more visit: CSS Naked Day. Be a part of Dustin Diaz’s third annual web event.